This week I attended what promised to be another launch into the already saturated beauty box subscription market. I am always keen to find out about a new release but skeptical that they could offer the consumer something different to the other sub services out there (Glossy Box/Birch Box to name a few market leaders).
A dozen strong bloggers gathered at The Sanderson Hotel last week for a gorgeous brunch; bagels laden with every topping you could imagine, fruit popsicles, pancakes, smoothies…okay enough about the food…
Love Me Beauty has been around for a few months however it is today that they make their significant offering to the beauty market. Ironically as the founder Oliver explained the idea behind a tailored made, interactive prescriptive product service Love Me Beauty is to offer its user, I couldn’t help but feel this idea could potentially cannibalise bloggers!
To their credit the idea sounds fantastic. The tailored-made profiles are far more personal than the profile you build at any other beauty box website. The site is built using algorithms that recognise the users interactions, ratings, feedback and products choices in order to tailor the beauty exploration experience by better enabling the user to find products suited to their needs or tastes faster and more accurately. The more you interact with the site the more it understands you.
Admittedly when I have subscribed to a beauty box service in the past I have used to site to sign up but never returned.
Oliver was keen to point out they aren’t a beauty box subscription service. In truth they are, it’s not their CORE offering though. Primarily Love Me Beauty aims to create an interactive and engaging platform where people can cut out the bricks and mortar store visits and pushy beauty counter assistants (who will be selling you a product solution from their brand only) so you experience an unbiased tailor made service online.
LMB are launching with a carefully edited selection of 75 and growing. They plan on developing a live beauty-expert chat service to help you with any product queries you may have. They have also worked closely with Jane Cunningham of British Beauty Blogger to finesse the process and product selection.
I enjoy nothing morning than leisurely afternoon spent in Selfridges beauty hall, browsers paradise! However if you are on a beauty mission to find just-the-right-product more and more people are turning to blogger reviews before splashing the cash.
Love Me Beauty might just be the one stop shop and the future of beauty buying. HOWEVER, don’t forget about us bloggers, with our voices, faces and personalities too. See you on the site!