Rita Ora for DKNY: MYNY Perfume

photo 3-9Rita Ora is fronting her first perfume campaign with a fashion house, no points for guessing who though! Last years collaboration with New York fashion label DKNY cemented the style chameleon and singer’s relationship with the brand and has now led to the launch of DKNY’s latest fragrance – MYNY.

MYNY is a modern, urban inspired fragrance said to inspire playful spontaneity.MYNY-PR-RITA-ORA-LR

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First impressions

The bottle is a classic DKNY design with an urban spin. A deep, low, glass heart holds the pinky juice and is capped with a silver, graphic cut-out resembling the New York skyline. The bottle closely resembles the Be Delicious Apple-y scents from the brand but has a more feminine edge to its design.

My first impression of the scent is the fruity sweetness it has to it. It’s fun and I can’t help but smile at the playful femininity of the Raspberry top notes. A split second after there is a hit of pink pepper which adds some spice just before you end up thinking this bouquet might be too sweet.

Heart notes include Egyptian Jasmine, Freesia and roots of Orris. The dry down is a game changer for me. The scent, initially girly and sweet, ages a decade and becomes suddenly more sophisticated. The finish is Vanilla, Musk and the very on trend Patchouli and Ambergris. Without these two elements the New York character may have escaped me. The Patchouli and Amber keep the scent modern and on-trend like Rita herself and brings back memories of fragrant street vendor stalls from my last NYC trip.

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Who is it for

We are quick to judge a perfume on the first spritz. This scent might initially attract a late teen/early 20’s woman but the dry down might cater to a women into her 30’s.

On paper MYNY is a multilayered scent which plays on New Yorks melting pot of cultures but my overwhelming feeling is that is truly an Uptown girl scent. One spritz of MY NY and you will be seeing Central Park blooms through rose tinted spectacles.

Top Notes: Raspberries, Galbanum, Pink Pepper

Middle Notes: Egypitian Jasmine, Freesia, Orris

Base Notes: Patchouli Heart LMR, Vanilla, Musk and Ambergris

DKNY MYNY is available nationwide in 100ml £68 / 50ml £49 / 30ml £37