My, don’t we live in a whirlwind of an era these days! Everybody wants everything done yesterday and in London especially, the finger is glued to the fast forward button!
Fast fashion; it’s been around for a while, ever since the market channels opened up to Asian territory, high streets brands churn out the trends faster than a pair of primark leggings disintegrate in the wash. But now it’s not just fashion we want quicker. Our free time has become so precious we want fast gourmet dining, faster data consumption and fast beauty.
In the last year more and more company’s are springing up to answer our demands for that quick fix, instant gratification style of beauty treatment. Who the hell has the time to sit in a salon for 2 hours a month getting your basics (mani, pedi, waxing, blow dry) done when you have emails to answer, friends to meet, drinks to be drunk and family dinners to attend? If we are singing from the same hymn sheet here, you may want to read on to learn about the way fast-fix beauty services are taking the city by storm.
Blow Ltd – is every West London girls dream in a very New York, New York style setting. Nestled in the heart of Covent Garden, Blow is a one stop shop for a makeover on the go. In fact, they mention the word FAST about 6 times on every webpage, so fast beauty is at their core.
Their pricing structure is truly innovative in the sense that you can choose your treatment by how long it takes! They offer blow outs, nails and makeup all under one roof, using the best products from renowned cosmetic brands. They promise to give you on-trend looks that are wearable and last all for £15, which is good news because we all know how dated the makeovers at makeup counters can be. They also have a monthly “Specials Board” which offers up to the minute looks.
My Fav Looks: Power Blow & Party Face Makeup
0207 240 7987
Best Deal: BLOW + MAKE-UP OR NAILS (10% OFF) £36 (45 OR 30 MINUTES)
Good For: The central location is perfect for Hen Parties before a night out!
Could improve: Not as cheap as it’s competitors.
Cheeky Parlour – launched a few months ago but have recently just updated their parlour in Redchurch Street in the good ol’ ditch. I went down on press week and had a lovely time! There is a real lofty vibe here with natural wood features, unplastered walls and retro furniture, they have nailed the look. The blow dry bar is cordoned off by a wall of up cycled, glass bricks which looks super slick. Despite it’s nonchalant appearance it’s all very Soho House, every element is considered.
My favourite Cheeky deal is if you have a mani, you get to choose your Cheeky lacquer and take it home with you for no additional cost! They have also just launched their Summer colours which all look delish! What I also love about this joint is it’s perfect for taking clients so you can brunch and have a quick beauty treat at the same time, whilst getting in a meeting! I vow to come back with my girls soon for a pre night out pamper sesh; I’ll take a blow out, a glass of Babycham and some catch ups, thank you very much.
020 3376 1777
OPENING HOURS: Wednesday – Saturday 9AM-9PM Sunday 10AM – 5PM (Closed Monday & Tuesday
Best Deal: £10 mani and free take home polish
Good For: Pre-drinking & Pre-night out makeovers if you are all coming straight from work and have zero time to spare!
Could improve: I felt the food needed some fine tuning – it almost seemed like a second though to the whole experience. My eggs were not fully cooked and the drinks range could be expanded.
MILK Mobile Beauty – is a newly launched Mobile beauty salon. Hells yes! when you don’t have time to jump on the tube to the salon get the salon to come to you.
“MILK Beauty is about making the luxury and expertise of a top salon available at a time and location which suits our clients” founder Lucy explains. There certainly is a need in the city for a more flexible beauty service, but unlike lots of mobile beauty consultants, Milk don’t compromise on experience or results. Don’t worry about being awkwardly sat at your kitchen table whilst a technician threads you eyebrows and applies a facial; Milk’s therapists arrive fully equipped with soft towels, heated blanket, a luxurious couch, aromatherapy scents and music to capture the ambience of a high end salon in your own home. Brow and lash treatments start from £10 and mani/pedis from £13.75. Milk therapists are also available or parties.
For Bookings Telephone: 020 8981 8289
Best Deal: £40 for MILK’s PRIORI AHA facials; lactic acid and vitamins A & C to exfoliate away congestion and fine lines and kick start the skin’s production of the hydrating hyaluronic acid. Bargain!
Good For: Working around your schedule and the PERFECT solution for the bridal party on the morning of the wedding, to help relax and pamper.
Could Improve: I think Milk’s branding and website could benefit from a little TLC so it projects a more high end feel to match the services on offer. And they only currently serve north and east London, what about all of us south Londoners?!