Okay, so mineral makeup is nothing new but personally I have never used it. Leader of the pack is of course Canadian brand BareMinerals part of Bare Escentuals, so I decided it would be their product I road-tested. They do have lovely in store concessions as well and in my experience their counter staff are pleasant and approachable and are always keen to do makeup on potential customers. These shop floor make overs – or should I say make-unders – are key to the marketing success of the brand because when it was first launched users were unsure as to how to get the best out of their mineral makeup.
I think this is an excellent selling tactic as you do have to take a more specific approach to the application process with mineral makeup, which involves swirling product into the brush hairs from the lid then apply to face in a circular buffing action to make sure the minerals warm up on contact with skin and cover up your imperfections. Also, I wish more makeup counters were as approachable as the girls at Bare Minerals; John Lewis, Oxford Street.
I sampled this starter kit which is really good value for money.
- bareMinerals Original SPF 15 Foundation in Fairly Light and Golden Fair (2g each)
- Original Mineral Veil (2g)
- Warmth All-Over Face Color (1.5g)
- Full Flawless Face Brush
- Flawless Application Face Brush
- Maximum Coverage Concealer Brush
- How-To DVD shows you how to Swirl, Tap, Buff® your way back to the skin you were born with
- Prime Time Foundation Primer (15ml)
The assistant says this kit will give you everything you need for a perfect complexion. The kit covers all bases with foundation concealer, contouring and finishing powder; which is great because its costly to by everything separately. What really pleased me was that the brushes come included (all three of them!) and many times the brushes can be more expensive that the products themselves.
What I really loved that didn’t come included in the pack was the Retractable Buffing Brush which you can load up with product and take out with you for touch ups, really handy. You can buy this from Feelunique.com for £18 when it’s not sold out! They also stress how flexible the Bare Minerals products can be as the user can control the coverage. The product is buildable which means no taking off your makeup after work and reapplying for the night out. You can simply top up add a new lipstick colour and gooooooooooooo!
I have difficult skin; it’s dry and yet I have a lot of pores at the moment (something I only noticed after turning 25 :() this means I usually opt for moisturizing formulas with a medium coverage as I don’t tend to suffer with acne. However, my biggest gripe with my dewy liquid formulas are that they never stay put. I reapply once midday and after work. So, although I had stayed away for powder formulas previously I was interested to see if the BareMinerals foundation would deliver on the moisturize as well as longevity front. At 5pm after work I can report my face looked exactly the same as it did when I had it done at 1pm. Although this foundation stayed put it didn’t give me enough pore coverage as I usually like. I felt I looked a bit too caked although I did recived a comment that my face looked flawless and doll-like…. not sure if that’s good or bad?
If you love a full face of makeup and hate to reapply this is a great set for you. However, I wouldn’t discount those who like the natural look because the product is buildable so you can opt for a sheer natural veil of foundation with this product too. Although users with larger pores should stay away if you are someone who likes to apply the slap liberally. Although mineral makeup wont clog your pores it does little in the way of covering them up!
Click here to be redirected to the John Lewis Bare Minerals online concession.